The Effect of Capital and Credit Price on Pulse and Data Package Traders in East Surabaya (Wonokromo Subdistrict Case Study)
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Eko Saputra Marweki*
Sri Lestari
The aim of this research is to find out and analyze the socio-economic characteristics, influence of capital, product value, amount of credit and sales volume on the profit and income of credit and data package sellers in Wonokromo District, East Surabaya. This research uses a quantitative method with descriptive analysis using multiple linear regression. This research used a sample of 285 shops in Wonokrmo sub-district. Based on the research results, capital has a positive and significant influence on the income of credit and data package traders. Partial analysis shows significant results between the variables of business capital and package sales volume. Meanwhile, insignificant results can be seen between the price of products marketed and the amount of credit balance on the income of credit traders and data packages.
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