The Influence of Service Quality on Customer Loyalty at the Lis Yasir Sidoarjo Store
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Robi Zulkarnain*
Sri Lestari
One of the businesses that is starting to mushroom in Indonesia is the retail shop "Toko Madura", due to its location which is easily accessible to the public. Madura Store is one of the terms department store. To encourage the success of a business, service quality is one of the things that a business should pay attention to. Service quality will influence consumer behavior and loyalty in the future, and if the service provided is considered good, it will continue to improve. This research used quantitative methods involving 31 respondents who met once a week for one month. The results show that the quality of service at the Lis Yasir Store increases customer loyalty.
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